We don’t build to impress. We build to serve. Every app we ship has to meet three internal checks before it goes live:

1. It has to reduce friction.

If the user doesn’t get value in under 10 seconds, the product isn’t ready. We design for speed, simplicity, and flow. No extra taps. No more onboarding for the sake of onboarding. This speed is critical to delivering a quality mobile experience.

2. It has to preserve the user’s space.

Whether it’s brushing your teeth or processing a dream, our apps exist to support the user, not to distract them. We avoid dark patterns, time sinks, and anything that treats attention like a currency.

3. It has to feel intentional.

The experience should match the promise. If we say it’s a dream journal, it shouldn’t have so much friction that users forget their dream before they even start. If we say it’s a soul-guided therapy app, it shouldn’t feel like customer-support. Design follows purpose.

These three principles guide every decision we make, starting from what features get built to what tools we use. They’re simple filters, but they keep us honest.

If a project doesn’t pass all three, we won’t ship it.

— The Zephyr Studios Team